OUR HISTORY
Three decades of growing alongside our customers
Kolay was founded over 30 years ago with a clear mission: to provide the professional market with a reliable, meticulous, and accessible supplier of automotive finishing, care, and accessory products.
What began as a small distribution operation has grown into a leading company in the industry, with a catalog featuring more than 12 leading international brands and a solid portfolio of wholesale clients.
Today, we remain as committed as we were on day one: to understand each client’s needs, anticipate market demand, and provide service that makes a difference.
CAREER
Milestones that define us
1995
Foundation
Kolay begins operations as a wholesale distributor of automotive products.
2005
Expansion of the catalog
Addition of premium international brands such as Mafra, Turtle Wax, and WD-40 to the portfolio.
2015
Consolidation
Expansion of logistics facilities and coverage into new regions of the wholesale market.
2025
Digitization
Launch of the new web platform and digital tools for our customers.
WHAT DEFINES US
Our Values
Three pillars that have guided our approach to work for over 30 years.
Efficiency
Every process is designed to optimize delivery times and ensure constant availability. Our customers have stock when they need it, without delays or excuses.
Rigor
We select only certified and well-known brands. We never compromise on quality: every product we distribute meets our rigorous professional standards.
Professionalism
Personalized advice, direct communication, and a genuine commitment to each client. We are a partner, not just a supplier. Our business relationship is built on mutual trust.
OUR COMMITMENT
A team that understands your business
Behind Kolay is a team of professionals with extensive experience in the automotive products distribution sector. We know the market, we know the brands, and, above all, we know our customers’ needs.
Our warehouse is equipped to process orders of any size quickly and accurately, ensuring that every shipment arrives in the agreed-upon condition and within the agreed-upon timeframe.
+30
YEARS
12+
BRANDS
100%
WHOLESALER
WHO WE SERVE
Wholesale distribution for professionals
Our catalog is designed for businesses that need a steady, reliable, and competitively priced supply.
Gas Stations
A complete range of convenience and car care products, ready for the point of sale.
Car Washes
Professional cleaning and chemical products in bulk sizes for daily operations.
Retail Locations and Stores
Home decor, air fresheners, and accessories from the brands most sought after by consumers.